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商品編號： 9-516-046 出版日期： 2016/07/28 作者姓名： Elberse, Anita;de Pfyffer, Alexandre 商品類別： General management 商品規格： 19p 再版日期： 地域： 產業： Arts, entertainment & sports;Media & telecommunications;Music;Technology 個案年度： 2014 - 2015
商品敘述：
In November 2014, Spotify''s chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift''s entire catalog from Spotify''s music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift''s catalog takedown-and specifically the company''s insistence that artists offer the same assortment across countries and not target only premium tiers? Will the takedown request lead to other artists considering a deflection from the service, and if so, what can Spotify''s executives do to prevent others from leaving? And, as it is only a matter of time before the news will be common knowledge among both music-industry insiders and fans, how should Spotify respond in the public domain?
涵蓋領域：
Creativity;Distribution;General management;Marketing;Product portfolio management;Strategy;Technology;Web-based technologies
相關資料：
Case Teaching Note, (5-517-109), 12p, by Anita Elberse
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